Article showing how involved the macros have already gotten in the cider market. Looks like they don't plan to let this one slip right past them, like craft brews did in the 90's. Buy local, real cider!
Angry Orchard = Boston Beer Co (Sam Adams)
Woodchuck = C and C Group (Irish)
Hornsbys = E &J Gallo (Wine Behemoth)
Ultra Light = InBev (Budweiser)
Crispin = MolsonCoors (Oohh, Coors)
http://www.thestreet.com/story/11814118/1/5-seemingly-small-hard-ciders-and-their-big-corporate-owners.html
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