Well, I don't usually post this sort of business article, but this one really resonated with me. A lot of people have told me to create a cider that I like and then market it correctly. I'm still convinced that I want my cider to be the product of a lot of my customers' input over the next couple of years. People don't yet know what an American Cider should taste like and certainly not one from North Idaho. What do you think?
http://www.fastcocreate.com/1682513/steve-jobs-had-it-wrong-why-you-should-look-to-consumers-for-product-innovation
No comments:
Post a Comment